Vic is the founder of podcast production and training companyMIC Media. Uniquely set up as a social enterprise, MIC helps good eggs to tell their stories through great audio. She gets out of bed every morning to amplify underpresesented voices and underheard stories.
In 2022 she was named as one of the Top 100 Women in Social Enterprise by the Pioneers Post and Natwest. She’s also a judge for the British Podcast Awards, the International Women’s Podcast Awards and the Manchester Publicity Association Awards.
MIC Media received a nomination in the coveted British Podcast Awards for their work with Manchester City Council and the Pankhurst Trust on the ‘Strong Manchester Women’ podcast. Their other clients include Co-op, Plan International, Unltd, National Football Museum, Children’s University, Stockport Council and The People’s Powerhouse. Vic also has her own podcast calledTourist, it's a travel podcast with comedians as tour guides.
MIC also runsmeetups for their DIY podcaster community. Vic started the Club in a room above a boozer in late 2018, MIC's Podcast Club now has 950 members.
Vic, who's also produced a podcast for Bauer media with pop star Fleur East is also the co-founder and Director ofPods Up North, a conference for podcasters - a first for the north of England. Their debut event in 2019 was a huge success; sponsored by Spotify, it attracted 150 delegates and top notch speakers from across Podcast Land, including BBC Sounds, Audioboom, Two Shot Pod, and a Gay and A Non Gay Podcast.
Vic’s worked across the creative industries and with national, award-winning youth charities including Uprising Leadership and NOISEfestival.com She’s also the former Director of the independent music website,Silent Radio and is a regular panelist, her appearances include Off The Record festival, Liverpool Sound City and Northern Power Futures. She’s also included on the prestigious Northern Power Women Future List.
Reluctant but super networker
Talking about herself in the 3rd person
Not being a d**k
Charity, SME, Soc Ent, creative genius or enterprising superstar? Here's just some areas that I can support you with:
I can coach you to help you plan your podcast, I can professionally record it and make it sound fantastic, edit your audio, write your show notes, help you promote your podcast and other technical expertise - including training on all of the above too for your group or organisation.
Marketing & Events
From managing and making the most of your content on social media, to press releases, website advice, PR angles and events - (you name it, I’ve worked on it; conferences, exhibitions, launch parties, MP visits… virtual art showcases - don't ask!)
Panels, talks & that
A Northern, female voice #DamnTheManel
Subjects have covered self-promotion for creatives / musicians, inclusion & diversity, under-representation, inclusive growth & more. Plus, compere and hosting services for your event.
Branded playlists and mixtapes to reflect and promote your brand and values; packaged to share amongst your customers, shareholders, investors or at your events.
In just three 1:1 sessions, Vic has given me a huge amount of confidence in every aspect of recording my debut podcast. From thinking about the 'why', to how to interview and using the tech. There's a lot to it and Vic has made it all very accessible to me (and I'm quite a technophone!). She has bags of enthusiasm and ideas - which has made her a pleasure to work with.
Katya Willems - Director - Easy Insta MCR
I really enjoyed Vic's podcasting workshop. I went from thinking they were irrelevant to having a list of 11 podcasts we could start off with!
We are launching a blog for our charity and we’ll now trial podcasts. The session really helped me come up with ideas as well as learning about the practicalities.
Hannah McCowen - Fundraising and Communications Manager, Local Solutions
Vic's passion for Silent Radio and audio content is clear. With the breadth of guests that she's attracted and with Silent Radio loyal audience, Vic is someone well worth listening to when it comes to all things audio.
Rhys Hancock - Station Manager, Podcast.co
We believe in giving people the opportunity to develop to be their best self, recognising that people will need to grow their skills throughout their lifetime.
Vic's passion and enthusiasm for inspiring our next generation of leaders and getting young people in the right roles for them made her a perfect fit as a partner at Uprising. We found her approachable and flexible about how we could make a difference to young people's lives.
Kate Vokes - Director of Culture, Bruntwood
Every time I see Vic she lights up my day, so I’m delighted that she’s become so involved in the Flourish network.
The network supports women who want to make positive changes in their communities, Vic is an inspirational change maker, so having her part of the network brings so much value to work we do. We were delighted that we were able to invest in her enterprise, we know that anything Vic puts heart and mind to will without doubt be a huge success.
Jo McGrath - Co-Founder, Flourish CIC
Community engagement is at the heart of our work here at Brother UK. Vic approached us to support the amazing work that she was doing with unemployed young people at UpRising. She made it very easy for us to be involved, support the programme and we continue to do so. Vic is a delight to work with and we are very pleased that she reached out to us.
Sam Johnson - Community Engagement Manager, Brother UK
Northern Power Women are proud to champion and support fantastically brilliant women from across the North. Vic was no exception, her work, ethos and values made her the perfect role-mode addition to our 'ones to watch' Future List 2017.
Simon Roche - Founder, Northern Power Women
The partnership which The Factory Youth Zone with UpRising was entirely down to the skills that Victoria has in abundance. She took time to understand us, where we come from and our aims and objectives - as well as those of the young people.She listens and does not assume and is flexible in her response whilst working with a model. For us, Victoria brought Social Action to life from being a concept on paper to work that inspires and really empowers young people and communities .
Working in North Manchester – Victoria has always been a go to person when there is something new and innovative
Richard Marsh - CEO, Manchester Youth Zone
It has been great working with you and your enthusiasm and commitment to developing young leaders has been infectious - one of the reasons UpRising has been successful in Greater Manchester.
Angela Harrington - Head of Work and Skills, Manchester City Council
You’re one of a kind, and a huge inspiration to so many!
Adrian Bull MBE, Director of External Relations - National Nuclear Laboratory
Your energy and leadership is clearly a real asset to UpRising.
Samantha Reed - Senior Manager, PwC
You have done a huge amount to raise the profile of UpRising among the business community in the North West.
It has been a pleasure to get to know you and I wish you every success.
John Young - North West Agent, Bank of England
Projects / Work / Clients
A selection of current adventures, people I've worked with and for...for a more up-to-date selection of clients head over to MICmedia.co.uk
News, thoughts & tunes
Where I've been , what's coming up and some nice things to listen to